Government of Canada Digital Media Manager Resume Sample

• Working on a transition team that just launched the Invest in Canada agency
• Focused on creating the agency's inaugural website (Drupal 8, WxT-based)
• Work with multiple contractors to conduct usability research, create client personas and journeys, design and develop the website and ensure it is accessible and mobile-friendly
• Advise on proposals to executive team for signature events such as Fortune Global Forum; lead on events such as C2 Montréal Conference and World Business Forum Milan

• Responsible for team of six working on: social media, graphic design, photography and video production services for the Prime Minister, the Clerk of the Privy Council and occasionally other ministers
• Oversaw day to day operation of @CanadianPM and the Prime Minister's YouTube Channel
• Our unit won the PCO 2017 Innovation Award for our innovative rich media products and tactics
• Hired 3 full-time people in under a year; trained and integrated them to the team
• Developed social media plan for #Rio2016 Olympics on a 2-day turnaround and the plan was approved by the Prime Minister's Office without changes
• In one day, developed metrics recommendations and collected the data for a government-wide top 10 social media campaigns report for a Cabinet retreat package
• Improved workflows for social media content development, editing and translation
• Greatly increased the number of high quality videos and graphics for tweets, resulting in notable impacts on reach and engagement; account grew from 50K to 107K followers during my tenure

• In support of a branch reorganization: re-wrote job descriptions for the entire team (IS02 - IS05); revised team's organizational chart
• Created two new positions: Usability Specialist and Interaction Designer; consulted 5 other departments as well as private sector
• Improved publishing workflows by consolidating generic inboxes, implementing tagging and reducing steps
• Conducted two permanent appointments and two student staffing actions; trained, coached and integrated new staff
• Planned, recruited participants and conducted usability testing of the Trademarks Database within one week
• Led web renewal and migration to Canada.ca involving multidisciplinary teams, stakeholders and working groups
• Oversaw all aspects of UX: planning and analysis, content strategy, IA, research and testing, UI design, and development
• Advised the CEO on social media, collaboration tools, and the digital landscape
• Managed various contracts including one for prototyping and user testing of MyCIPO; an IM/IT transformation project
• Developed social media strategy, implementation, and reporting documents
• Moved the team to JIRA task management software which helped streamline processes
• Managed a team of two FTEs and a student

• Advised and implemented the design, usability and content overhaul of http://cipo.ic.gc.ca; a re-launch to WET 3.1 with overwhelmingly positive feedback from clients and senior management
• Developed a website metrics dashboard to be used in reporting to senior executives
• Set up and launched LinkedIn Company Page; increased Twitter engagement by 280% in first 6 months

• Developed digital strategy and evaluation framework for http://canadabusiness.gc.ca
• Assigned tasks and supervised the work of 3 writers and edited and approved over 40 in-house and 20 guest blogs
• Oversaw content calendar and social media accounts: Twitter, Facebook, and Canada Business Blog
• Managed partnerships: Federal, Provincial, BDC, EDC, Startup Canada and over a dozen others

Planned, executed and evaluated national advertising campaigns with budgets over $1M

• Engaged sales team to develop a marketing and communications plan for multiple regions in Canada & Bay Area
• Managed written and graphic web content, including writing press releases, ad copy, and coding using Dreamweaver
• Completed a major website redesign project resulting in increased search engine rankings
• Organized dozens of speaker seminars, open houses and trade show participation (JavaOne) in Canada and the US

• Completed 4yr program in 3yrs
• Graduated Cum Laude and in the top 15% of School of Management

Team Innovation Award was presented to the Prime Minister's Digital Operations unit by the Clerk of the Privy Council.

Member of mentor panel for marketing: take part in ad hoc startup advisory sessions, speed mentoring events and present on marketing and social media to the Summer Company program particpants

Panelist during GC's first Usability Forum, hosted by Service Canada

This was a micro-assignment of 2 days/month

Trained departmental analytics reps on Adobe Analytics platform

Attended board meetings and provided feedback on Algonuin's 2016 Search Marketing graduate certificate course

• Helped develop heuristics review questionnaire for Canada.ca mobile prototypes
• Questionnaire posted on GitHub

Presented to over 50 Health Canada developers on March 6 and March 13, 2018. Presented the same deck at Environment Canada and at the ISED innovation lab in fall 2017.