Brand Manager Resume Example

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Brand Manager Resume Example (Full Text Version)

Shao Heng

Address: 613 Deer Haven Drive, 29646, Omaha, NE, United States
Email address: shaoheng@gmail.com
Phone number: 864-377-6662

Profile

Proactive and goal-oriented Brand Manager with a proven track record of successfully developing and launching new products and services to drive sales and enhance brand visibility in the market. Possessing a wealth of experience in product marketing and market analysis, adept at utilizing strong communication, leadership, and innovative thinking skills. Actively seeking a challenging Brand Manager position with a dynamic company that fosters personal and professional growth.

Work experience

06/2016 - 04/2019, Brand Manager, Nine Twenty, Ltd, Omaha, NE, United States
  • Developed and executed a new, streamlined brand strategy and business growth plan to enhance brand visibility in the market.
  • Oversaw all stages of product development and successfully launched 5 new products, resulting in a 15% increase in market share in 2017 and a 12% increase in 2018.
  • Generated annual reports and implemented strategies to reduce media spending, resulting in a 10% decrease in annual marketing expenses.
  • Identified and evaluated potential business opportunities while supervising a team of 3 assistant brand managers.
  • Monitored market trends and spearheaded the development and launch of a new company website.
06/2014 - 06/2016, Assistant Brand Manager, McQueens Dairies Group, Washington, D.C., United States
  • Formulated long-term brand strategy and spearheaded development and implementation of new marketing campaigns.
  • Collaborated with colleagues to enhance business and brand quality, aiming to achieve top ranking in the market.
  • Developed budgets and conducted thorough market analysis, staying abreast of current digital marketing trends.
  • Delivered strategic growth recommendations and identified opportunities for savings and cost reductions.
  • Achieved a 45% increase in customer base over a 2-year period.

Education

09/2011 - 05/2014, Business Administration, George Washington University, Washington, D.C., United States
  • Achieved a GPA of 4.86, ranking in the top 10% of the program.
  • Participated in clubs and societies including Business Club, FinTech Society, and Swimming Club.
09/2007 - 06/2011, Gymnasium, Shandong Experimental High School, Jinan, China
  • Achieved graduation with Distinction, earning Grade 1 (equivalent to A/excellent) in all subjects
  • Participated in Film Club, Math Society, and Tennis Club activities during school years.

Skills

Languages
Chinese
English
Spanish
Computer Skills
Microsoft Office
Bynder, Brandkit
Trustpilot, Brandworkz
Yext Knowledge Manager
Interpersonal Skills
Ability to Work under Pressure
Analytical Skills
Communication Skills
Creativity
Leadership Skills
Multitasking
Time Management

Volunteering

09/2013 - 05/2014, Social Media Account Manager, George Washington University, Washington, D.C., United States

Certificates

05/2016, Certified Brand Manager, The Association of International Product Marketing and Management

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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