Vice President of Marketing Resume Example

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Written by Milan Šaržík, CPRW

Certified Professional Résumé Writer

May 6, 2024

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Vice President of Marketing Resume Example (Full Text Version)

Oliver Watson

Email address: hello@kickresume.com

Phone number: 555-555-5555

Profile

Experienced professional with a track record of driving success in top-tier organizations through exceptional business acumen, strategic thinking, and analytics. Proven ability to seize new business opportunities, develop and execute strategic plans, and cultivate lasting customer partnerships.

Accomplishments

Piloted, established, and grew a stand alone new product innovation team to unparalleled success.
Responsible for a corporate growth rate of 22% by establishing breakthrough new categories.
Launched a breakthrough new program at The Home Depot worth $75 million at invoice.
Responsible for managing a $3 million research and development budget across multiple projects.
Strategically managed multiple brands to improve consumer loyalty, block competitors and grow market share.
Leveraged consumer research and price analytics to maximize retail price points and corporate profitability.
Mentored several direct reports promoted to leadership positions within the organization.

Work experience

04/2011 - present, Senior Director of Marketing, Liberty Hardware Manufacturing Corp. [MAS], Winston-Salem

Led programs resulting in over $85 million in incremental annual sales.
Formulated and executed strategies leading to a 22% growth for a share constricted company.
Created a pioneering consumer-enabled digital customization tool, boosting online sales by 30%.
Established a robust product development pipeline, ensuring a minimum of 3 projects in development concurrently.
Implemented dedicated project management leads as an organizational best practice.
Utilized diverse consumer and market research to identify and validate consumer requirements and market opportunities for new products.
Consistently drives innovation to enhance retail price points, customer margin, and overall product profitability.

05/2009 - 04/2011, Director of Marketing, The Freedom Group - Remington, Marlin, H&R [Private Equity], Madison, NC

Led strategic initiatives with P&L responsibility, driving growth in existing product categories with annual sales exceeding $85 million.
Developed marketing plans for new and existing product categories, including brand development, commercialization plans, pricing strategies, and promotional opportunities.
Established an end-user advisory council to define new product requirements, provide an end-user testing platform, validate end-user expectations, and confirm consumer messaging.
Implemented a company-wide pricing protocol that redefined the company's go-to-market strategy.

04/2007 - 05/2009, Director of Marketing - Pro Channels, Senco Brands [Private Equity], Cincinnati, OH.

Spearheaded brand, product, and channel marketing strategies, resulting in annual sales exceeding $185 million.
Oversaw the entire product life-cycle, from development to sales, leading to a $10 million increase in new product growth.
Managed a team of 8 direct reports responsible for product marketing, brand marketing, channel marketing, pricing, and marketing communications.

03/2005 - 02/2007, Senior Product Manager, Irwin Industrial Tool Co. [NWL], Huntersville, NC.

Managed and expanded multiple product categories, increasing annual sales to $30 million.
Identified productivity projects resulting in savings exceeding $250,000.
Secured $10 million in new business by establishing adjacent product categories.

Education

Bachelor of Science in Behavioral Psychology, New York Institute of Technology, Old Westbury, NY.

Certificates

Lean Six Sigma Green Belt, Quality Improvement Partners, LLC

Leadership Development Program, UNC Kenan-Flagler Business School

Watershed Negotiating I & II, Watershed Associates Inc.

Milan Šaržík, CPRW

Certified Professional Résumé Writer

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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