Marketing and Brand Manager Resume Example

Hired by: American Eagle Outfitters

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Marketing and Brand Manager Resume Example (Full Text Version)

Bryant Burnett

Address: Mumbai, India

Date of birth: 1990-01-11

Email address: hello@kickresume.com

Phone number: +99 9999-9999

Profile

A hard working and self-motivated individual, looking out for opportunities in Marketing & Brand Management to help expand business and provide solutions through a creative yet pragmatic approach.

Work experience

04/2016 - present, Marketing Manager, Kaya Limited, Mumbai

Ideation & Execution of marketing & sales strategy, impacting brand recall & revenue, including the launch of Kaya’s first hair care products, resulting in 271% increase in sales.
Conceptualized & executed an innovative high impact launch campaign for the Hair Care Services category, comprising of multi-media ATL & BTL elements.
Led a multi-functional team including R&D, supply chain & operations to devise and deliver new product developments, with brand, product & category directions.
Go-To-Market Planning for products division including channel development and SKU rationalization.
Brand Relaunch for Product development & Digital Content Strategy Development.
Lead Consumer Research to support channel marketing & sales initiatives.

04/2015 - 06/2015, Account Planning Intern, Leo Burnett, Chicago

Conducted in-depth reseach & analysis on Male Grooming habits for Emami in key markets.

Resposibilities included marketing research & analysis, interpretation and insight mining for the industry, resulting in strategic suggestions for Emami in terms of existing products and communication, on online & offline channels

Education

07/2014 - 03/2016, PGDM(C) - Strategic Marketing & Communications, Mudra Institute of Communications, Ahmedabad, Ahmedabad, India

Led Marketing & PR for MICAVAANI 90.4FM in 2015-16 and launched new digital outreach medium, increasing daily listenership by 32%
Led Sponsorships & Finance for TEDxMICA, 2015, and delivered an international standard event with over 200 attendees & multiple HNI speakers

07/2011 - 05/2014, B.Com (Honors) - Accountancy & Finance, University of Calcutta, Kolkata, India

Skills

Professional Skills

Brand Management

New Product Development

Go-To-Market Strategy

Social Media Management

Consumer Behaviour

Product Management

Languages

English

Hindi

Bengali

Marwari

Publications

03/2016, Relationship of Purchase Intentions & Social Media Amongst Generation Y, MICA

Dissertation

03/2015, Youth Perceptions & Aspirations with Relation to Milk Industry, MICA

Rural Research Project in Anand, Gujarat

Hobbies

Football

Psychology

Poetry & Blogging

Music

Travelling

Golf

Awards

2015, Winner, Cultify, MICA

2015, Finalist, The Senate, Symbiosis Institute Of Business Management, Pune

2011, Excellence in English, US Embassy, Kolkata

Position Overview:

Marketing and Brand Manager

On top of regular activities, such as developing and implementing marketing strategies and plans, setting the brand vision and guidelines, and managing the advertising budgets, these professionals are also responsible for various other duties and operations which need to be coordinated. For instance, they often participate in the development and pricing process of new products, supervise the customer and competitor insight analysis, and identify and evaluate potential business growth opportunities. Therefore, Marketing and Brand Managers have to be skilled and experienced in various areas, including leadership, communication, delegation, and negotiation. What is more, they should also be highly analytical with a performance-driven approach and a university degree in a related field. The average salary of a Marketing and Brand Manager in the United States is $114,565 per annum.

Company Overview:

With a revenue of $4.036 billion in 2018, American Eagle Outfitters, Inc. is one of the biggest American lifestyle clothing and accessories retailers. Since its launch in 1977, the brand has mainly targeted male and female university and high school students and some of their most famous products include jeans, polo shirts, graphic T-shirts, outerwear, and swimwear. Regarding job opportunities, the company is often described as a good place to work, especially for teens who are trying to start their careers. It offers an open international environment, well-developed reward systems, and multiple great benefits which should be taken into account.

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