Crafting the perfect content manager cover letter doesn't have to be a nightmare. On the contrary, the whole process can be explained quite simply. We'll show you how.
Our painstakingly researched guide contains all the best cover letter writing tips, detailed examples, professional templates, and samples submitted by real content managers. So, let's get into it!
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In this guide, we cover all the key steps for writing a cover letter as a content manager. Keep reading to learn all about how to:
- Correctly format your content manager cover letter header
- Create a personalized greeting for your content manager cover letter
- Write a strong cover letter introduction that impresses employers
- Showcase your best skills and qualifications as a content manager
- Complete your content manager cover letter with an effective conclusion
- Find the best resources for job-seeking content managers
1. Correctly format your content manager cover letter header
To begin writing your content manager cover letter, your first key task is to create a properly formatted header. Cover letter headers serve an important role in your letter, helping to create a sense of visual flow and organization.
Within your header, you should include the following key information:
- Your name and professional title
- Your professional contact information
- The name of the company you are applying to
- The department of the company you are applying to
- The address of the company (when applicable)
Here is an example of a well-formatted content manager cover letter header
Mary Jane, Content Manager
(123) 456-7890 | maryjane@email.com | linkedin.com/in/mary-jane
To: Frankfurt Media Solutions
Content Management Department
1234 Street Address
San Francisco, CA
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2. Create a personalized greeting for your content manager cover letter
Once you are happy with how your header looks, your next key step is to create a personalized greeting for your cover letter.
Creating a personalized greeting requires you to read up on the company before beginning to write. As you complete this research, look for useful details about the company that you can reference within your cover letter, such as:
- The company’s values and goals
- Current projects or major clients the company is involved with
- Who at the company is responsible for hiring activities
This last detail is what you will use to create your personalized greeting. A personalized greeting should always address a specific person by name, letting them know the letter is tailored to them.
Here are 3 examples of personalized cover letter greetings
- Dear Head Content Manager Sally Smith,
- Dear Ms. Sally Smith,
- Dear Hiring Manager John Doe,
3. Write a strong content manager cover letter introduction
After adding your personalized greeting to your cover letter, you can now begin writing your introductory paragraph. In this introduction, you can skip over writing your name and contact information, as you have already listed this information in your header.
A strong cover letter introduction should include:
- A brief summary of your professional life (years of experience, industry experience, etc.)
- A statement on why you are enthusiastic about applying to this company
- Specializations you possess in the field of content management
Here is an example of a strong introduction from a content manager’s cover letter
Dear Head Content Manager Sally Smith,
I am a content management professional with 4+ years of experience managing blogs and social media profiles for corporate clients in the financial industry. Given that your company specializes in financial marketing, I believe I can be an invaluable addition to your marketing team and help to enhance your content marketing and management services immensely.
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4. Showcase your best skills and qualifications as a content manager
While your introduction focuses on your most notable qualifications, the remaining body paragraphs of your cover letter should offer a more in-depth look at these qualifications and other skills that make you a great candidate for the job.
Describing skills and accomplishments in a cover letter can be tricky, as you want to be as detailed as possible while still remaining concise.
To achieve this, the key is to prioritize relevancy — include skills and accomplishments that are highly relevant to the job you are applying for and do not need much explanation as to why you included them.
Here are 6 examples of content management skills to describe in a cover letter
- Exceptional writing skills
- Verbal and written communication
- Collaboration and teamwork
- Creative and critical thinking
- Attention to detail
- Marketing knowledge
Here is an example of how to describe an accomplishment in a content management cover letter
As a content manager at my previous employer, I was responsible for creating and distributing promotional materials via the company’s social media accounts. Resulting from the social media content campaigns I developed, the company experienced an incredible 55% increase in brand engagement on social media, as well as a nearly 20% increase in social media sales.
5. Complete your content manager cover letter with an effective conclusion
You have made it to the end of your content manager cover letter. Pat yourself on the back for all of your hard work but don’t hang up your writing tools just yet — you still have a conclusion to write.
To write an effective cover letter conclusion, make sure to include:
- An enthusiastic sentence saying you are looking forward to hearing from them
- How and when you can best be contacted
- A formal sign-off
Here is an example of an effective conclusion from a content manager’s cover letter
It is with incredible excitement that I submit my application for your consideration. With my content management skills on your team, I believe we can accomplish great things. I am eager to discuss this opportunity more with you directly and can be best reached via phone call at (123) 456-7890. The best times to reach me are weekdays between the hours of 9 a.m. to 3 p.m.
Many Thanks,
[Applicant Name]
6. Top resources for job-seeking content managers
You're more than well-equipped to write persuasive and engaging cover letters now. So, all that's left to do is find the right job posting to apply for. But this is much easier said than done! Luckily for you, we've prepared a list of resources that can lead you to your dream job:
- Online portfolios: With websites such as Behance and GitHub, you can create an online portfolio to present all your previous projects and skills. Don't forget to add the link to your resume and cover letter.
- Online job search engines: Platforms like Indeed, Glassdoor, ZipRecruiter, or SimplyHired offer an endless stream of work opportunities in content management.
- LinkedIn: With this powerhouse of a platform, you'll be able to network with fellow content marketers and potential employers alike. Plus, LinkedIn’s job search tool can also bring you a nice selection of job postings.
- Professional associations: Access to networking events, publications, further training and job opportunities — all under one roof. Check out the websites of the Content Marketing Institute (CMI), the Content Strategy Alliance (CSA), or the Association for Business Communication (ABC).
- Specialized media: Keep yourself in the loop on the newest trends, strategies, and research with media such as “Content Science Review,” “Mediabistro,” “KMWorld.”
- Continuous learning: The only way to secure longevity is to keep adapting and learning. And with online platforms like Coursera, LinkedIn Learning, edX, and Udemy, finding suitable courses and certificates is easier than ever.
Job hunting can sometimes feel like an uphill battle. But with patience, persistence, and a standout cover letter, you're bound to land your preferable job soon enough. So, chin up, shoulders back, go for it!
Content Manager Cover Letter FAQ
Should I mention specific tools I'm experienced in using?
Absolutely! This information may be just the one that makes you stand out as a strong candidate. Mentioning your proficiency in key tools, especially if they're listed in the job description, shows that you're ready to hit the ground running.
What's the best way to showcase my content management skills?
Show, don't just tell! Instead of simply saying "I'm a skilled content strategist," you should demonstrate your skills using a tangible example. For instance: "I developed and executed a content strategy that increased organic web traffic by 40% in six months." See the difference?
How important is the tone of my cover letter?
It's extremely important! Don't forget that your cover letter is the first thing hiring managers read, so every small detail matters. The tone should match both the company's culture and the seriousness of the role. Research the company to get a feel for its values and voice. Try to hit the sweet spot somewhere between professional and personable.
Should I include achievements from roles not directly related to content management?
Yes, you can do that. But make sure that these achievements highlight any transferable skills or traits that might be relevant for the job you're applying for. Is it leadership? Problem-solving? Even if your achievements weren't in content management roles, they can still impress potential employers.
How do I close a cover letter effectively?
If you have a referral from a current employee, mention it early on. It’s an immediate attention-grabber. Say something like, "My colleague, Jane Doe, who works in your marketing team, suggested I apply." As you know by now, networking makes the content world go round. And a good referral can be your golden ticket to securing that job interview.
