Creating a standout content manager resume is your ticket to that dream job. But how do you showcase your unique blend of creativity, organizational skills, and digital savvy?

Don't sweat, our guide has you covered. Follow our handy tips, get inspired by our examples and — with our ready-to-use templates — craft a resume that's as compelling as the content you manage.

Content Marketing Associate CV Example

Hired by:

Hired by: Builder Homesite

Government of Canada Digital Media Manager Resume Sample

Hired by:

Hired by: Government of Canada

Content Strategist Resume Template

See more examples like these

Read on and learn how to:

• Formatting your content manager resume
• Crafting an enticing resume summary or objective 
• Highlighting the most desirable content manager skills 
• Detailing significant work experience and key design projects
• Linking your social media or content marketing portfolio 
• Adding a custom resume section as a content manager 
• Steering clear of common resume mistakes
• Understanding the crucial difference between a resume and a cover letter
• Unveiling the average salary and job outlook for content managers
• Discovering top resources for job-seeking content managers

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast. 

1. How to properly format your content manager resume

Formatting plays a pivotal role in making your resume easy-to-read and professional. Here are the three popular formatting styles you can choose from:

• Chronological format: This is the most common style and ideal if you have a steady career progression in content management. It details your work history in reverse chronological order, starting with your most recent job at the top. This format allows recruiters to see your career progression and most recent achievements first.
• Functional format: If you're changing careers or have gaps in your employment, the functional format could work best for you. It emphasizes your skills and achievements, rather than your work history. While it's great for highlighting your abilities, some hiring managers may not prefer this format as it doesn't present a clear career trajectory.
• Combination format: As the name suggests, this format blends the chronological and functional styles. You can highlight your skills and accomplishments first, followed by your employment history. It's effective for experienced professionals with a diverse set of skills, or those applying for senior content management roles.

Regardless of the formatting style you choose, consistency is key. Maintain the same font size, style, and section spacing throughout your resume to make it visually appealing and easy to read.

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2. How to craft a strong resume summary or objective

Putting your best foot forward starts by nailing the top of your content manager resume with a strong summary or objective. Here's your game plan based on your experience level:

• Resume objective: Opt for a resume objective if you're a content management novice or transitioning careers. This should pinpoint your career aspirations and show how they align with the organization's goals. Steer clear of bland, commonplace statements — instead, showcase the skills you bring and your eagerness to expand in the field.

Why does it fall flat? This example appears impersonal and doesn't provide any distinctive skills or aspirations. It lacks specificity and provides no value to the reader.

Why does it work? The revised version clearly outlines the candidate’s skills, passion for content creation, and desire to grow in the role.

• Resume summary: More experienced? A resume summary should be your pick. This should encapsulate your career victories, key skills, and experience. Token, generic phrases are out — specifics are in, so pack it with metrics or tangible projects wherever feasible.

Why is it ineffective? This version lacks detail and doesn't illustrate the candidate's abilities or achievements. It doesn't give the reader a clear idea of what the candidate brings to the table.

Why is it a good example? This version does a good job of showing how long you've worked in your career, special skills, performance metrics, and the ability to generate tangible business results.

Whether it's an objective or summary you're crafting, make it catchy, relevant, and compelling in your content manager resume. Remember, you never get a second chance to make a first impression!

3. How to showcase your content manager skills

As content managers, you're the ultimate multi-taskers. Your resume should highlight qualifications like writing abilities, communication, organizational skills, or hands-on experience with relevant tools and software.

You should also showcase your project management skills and leadership experience as you’ll lead the content writing team.

Here are some skills and keywords that appear most frequently on recent content manager job postings:

Besides your technical expertise, your soft skills can play a pivotal role in setting you apart.

However, content manager is a role that covers a broad range of bases. Whether it’s content writing, acquiring backlinks, writing PR releases, or doing some graphic work — make sure to include all relevant skills you have.

Just don’t go overboard. Instead of including every single skill on your resume, identify the most relevant skills for the job you’re applying to.

4. How to highlight your work experience and key projects

The work experience section is the heart of your content manager resume, offering an avenue to relay your track record. Following below tips can bring it to life:

• Use strong action verbs: Start your sentences with interesting action verbs. For instance, instead of using "led", try "spearheaded", "oversaw", "championed", etc.
• Include powerful adjectives: Using diverse, intriguing adjectives can lend your accomplishments more weight and appeal. Shift from 'good' to 'exceptional', 'big' to 'substantial' or 'huge' to 'colossal'.
• Pack your work experience section with numbers: Measurable achievements are irresistible. They offer concrete evidence of your performance.
• Bask in relevance: Keep it concise by listing experiences that align with your target role. This enhances your credibility as a perfect fit.
• Mention your key projects: The spotlight should shine on any major projects you were part of. These are your trophies.

Why is it ineffective? The above example is nondescript and lacks any real impact. It begs for specifics, action verbs, and tangible achievements. The hiring managers are left guessing what the applicant truly achieved.

Why does it work? This example is robust and effective, with a focus on specific, quantifiable achievements and dynamic action verbs. It highlights the applicant's skills and the successes they have facilitated. Moreover, the inclusion of a key project offers an insight into the candidate's capabilities to handle significant tasks, adding value to their profile.

All in all, captivating action verbs, vivid adjectives, quantifiable achievements, and bracing relevance — when woven together — make for a power-packed work experience section.

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5. How to link your social media or content marketing portfolio

Most content manager job ads will ask for a portfolio of your work. And even if they don’t, it’s always a plus to provide a link to your online portfolio of content samples.

However, not all content managers maintain a separate portfolio. In such cases, social media platforms can serve as an excellent showcase of your work.

Whether you have a traditional portfolio or use your social media profiles as one, don't forget to provide a link to them in your resume. 

Either include the links in your contact information section or create a separate section called 'Portfolio' or 'Social Media'. 

Then you can include a short description of your work — what types of content did you produce? Did you write for any notable names or media outlets? Give recruiters a little sneak peek of what they’ll find there!

Disclaimer: Carefully select the social media platforms to include. In general, leave out private profile that don't contribute to your professional image.

Alternatively, you can create a personal website where you can simply link a few sample articles or other online work you’ve done.

6. Add a custom resume section as a content manager

Lastly, try to set your resume apart from the competition. One way to do that is to create a custom section dedicated to any relevant projects you undertook. 

These can include sections like:

• Notable publications. You can name it “Notable publications and sites”
• Media outlets you wrote for. “Media I wrote for" and simply list there the names of the publications.
• Influential projects you led. Mention any significant content or marketing projects that you spearheaded.
• Professional certifications. List any relevant certifications, such as Google Analytics Certificate or SEO certifications.
• Conferences or events. Participated in any big industry conferences or events? Perhaps you even had a chance to speak at some.
• Influencer & brand collaborations. Led any brand marketing campaigns or collaborated with influencers? Detail those partnerships in this section.

Just bear in mind that it's beneficial to create a custom section only if you have three or more distinct items to list within it. 

If you don't, it would be more effective to incorporate that information into relevant existing sections throughout your resume.

If you're looking for more marketing resumes, check out our article about 20 marketing resume examples that got people hired at Nike, Google, or Yamaha. 

7. How to avoid common mistakes in a content manager resume

Even seemingly minor mistakes can mar your chances of landing the desired content manager role. Heed the following tips to prevent these from creeping into your resume:

• Avoid generic phrasing: Employers echo with resumes that are truly personalized. Steer clear of hackneyed phrases like "hard worker" or "team player" and instead, give specific examples of your skills in action.
• Check for typos and errors: Though it may sound outlandish, even minor typos have been known to cause major career roadblocks. Proofread your resume multiple times and consider having a second pair of eyes go through it.
• Strike a balance: Don't stuff your resume with keywords. While it's essential to include relevant keywords, it's equally important that your resume retains a natural flow and is meaningful to human readers, not just applicant tracking systems.
• Quantify achievements: A vague statement like "Increased social media engagement" lacks punch. Make it more impressive by adding numbers or percentages such as "Boosted social media engagement by 50%".
• Stay focused: A content manager resume should not be an entire life history. Stick to including only relevant informations like pertinent work experiences, sought-after skills in the industry, and your key achievements.

Remember, your resume is a reflection of your professional journey. Accurate, concise, and catered to the role, it can be the gateway to your dream career.

8. When to include a content manager cover letter

While both a resume and a cover letter are essential components of any job application, they serve different purposes and should be approached differently.

A cover letter is your chance to tell your unique story in a more personal, narrative form. While your resume lists your qualifications, your cover letter explains why these qualifications make you an excellent fit for the specific role. As a content manager, your cover letter should highlight relevant accomplishments, explain why you're interested in the role, and perhaps even shed light on what makes you a great content strategist.

So when should you include a cover letter with your content manager resume? Unless the job advertisement explicitly instructs you not to, it's always a good idea to include it. Not all recruiters may read cover letters, but you don't want to skip yours for those who do. It's an added opportunity to sell yourself, and you should take every chance to stand out from the crowd.

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9. The average salary and job outlook for content managers

The landscape for content managers in the United States continues to be promising, with notable developments on salary scales and job opportunities:

The content manager field is expected to grow by 10% from 2018 to 2028, reflecting the continuing demand for skilled individuals who can manage and strategize a company's content flow. 

The United States currently hosts over 5,572 employed content managers, a figure indicative of a healthy demand for the role. And over the next decade, it's predicted that approximately 33,700 new jobs for content managers will be created. This is likely due to businesses increasingly recognizing the importance of content marketing in reaching and engaging their target audience.

In terms of earnings, the role of a content manager proves to be financially rewarding. On average, a content manager in the U.S. earns a respectable $75,124 annually.

All in all, the numbers paint a promising picture — with a healthy job market and lucrative salary trajectories, there's never been a better time to be a content manager.

10. Top resources for job-seeking content managers

As a content manager navigating the job market, knowing where to look can make all the difference. Here are some essential resources to make your job search smoother:

• Job boards: Platforms like Indeed, LinkedIn, and Glassdoor are replete with postings for content management roles. Also, check out industry-specific sites like Mediabistro.
• Professional networks: Use LinkedIn to not only search for jobs but also to network with industry professionals, join relevant groups, and stay updated on industry news. 
• Digital marketing events: Events, webinars, or conferences by organizations like Content Marketing Institute or Social Media Week are great for learning, networking, and job hunting.
• Online portfolios: Websites like Behance, GitHub or even your personal blog can act as your portfolio, showcasing your previous work and skills to potential employers.
• Recruitment agencies: Companies like Creative Circle, Kforce, and Robert Half often have connections to jobs that you might not find on general job boards.

Remember, a well-rounded job search uses multiple sources, so embrace them all in your quest for that ideal job. Good luck!